Email Marketing Tips

Although social media platforms such as Facebook and Twitter are very popular and beneficial in terms of marketing, recent studies have demonstrated that an effective email campaign can also be successful. It is important during this marketing campaign that your emails reach your target audience. Follow these steps to ensure that your emails, whether advertisements, a newsletter or important updates, such as price changes, are not classified as spam by various email filter programs.

Clearly identify the recipient in the address. Try to have your subscribers opt-in whenever possible while including an option to unsubscribe at any time. Encourage recipients to add your email address to their contact list, a process known as “whitelisting.” Do not include an attachment, use all caps or special characters in the subject line or embed images and graphics. Avoid automatic spam trigger words, such as free, no obligation and guarantee, in the subject or body of the email. Do not overstuff the email with keywords. Set up a procedure with the email delivery service to remove any messages that are bounced back. Use a spell checker because spam filters often key in on misspelled words.

Utilizing these procedures will help your email marketing campaign reach your intended audience while prevent it from being blacklisted by spam filters. Contact Jexet Technologies of Chicago if you need email filtering or other IT solution support.