LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So […]

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

If you have been using a Facebook Fan Page as a marketing tool, here’s a simple strategy we’ve discovered that will practically guarantee you more leads. But first, a quick marketing lesson...

Marketing messages to a NEW prospect must be different than the marketing messages to an existing customer or “Fan.