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Why should you automate SMB marketing?

Why should you automate SMB marketing?

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

How to make buyers out of Instagram followers

How to make buyers out of Instagram followers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

Tips for safeguarding business data

Tips for safeguarding business data

You can’t afford to lose business data. It takes away the trust of your clients, leading to loss of revenue. Cybercriminals are here to stay, so it’s more important than ever to utilize tight security measures to keep your business data safe. Still, some hackers may have advanced cracking skills, or are really determined to […]

How to cut your data center expenses

How to cut your data center expenses

Many business owners tend to ignore the server room or pretend that it doesn’t exist. But this won’t change the fact that it can wreak havoc on your electric bills. Before you suffer, read this article to lower your energy bills.  Perform an energy audit There’s a good chance your IT staff has never thought […]

Big data helps hospitals in a big way

Big data helps hospitals in a big way

The healthcare industry struggles when it comes to trying to keep up with the latest technology on the market. Thankfully, the rise of more affordable cloud solutions and increased storage availability mean hospitals and clinics can finally catch up and implement direct improvements to hospital performance, such as lowering hospital readmission rates. Read on to […]

Let Office 365 help you save the date

Let Office 365 help you save the date

Arranging meetings that work with everyone’s schedules is a pain — especially if participants don’t work in your office. A calendar that is easy to share publicly simplifies everything from scheduling calls with clients to quarterly meetings with business partners. Here’s how you can achieve that with Office 365. Share an Office 365 calendar with […]

Is your business prepared for hurricanes?

Is your business prepared for hurricanes?

In 2017, Hurricane Harvey hit Texas and certain parts of Louisiana the hardest. In the same year, Hurricane Irma devastated companies in Florida, Georgia, and South Carolina. During uncertain times, a disaster recovery (DR) plan is what saves companies from power outages and massive revenue losses. Let these tips guide you. Determine recovery hierarchy Certain […]

9 Cybersecurity terms you need to know

9 Cybersecurity terms you need to know

Cybersecurity is everyone’s responsibility. But you don’t need to be an IT expert to know how to protect yourself from a cyberattack. To help you get started, here are helpful terms you need to know so you’re not left in the dark, whether you’re teaching yourself how to update your anti-malware, updating your systems, or […]

How Nonprofit Organizations Use QuickBooks Online

How Nonprofit Organizations Use QuickBooks Online

Have you ever heard of nonprofit technology? No, that’s not an oxymoron. It’s a thing.

The nonprofit sector has always been burdened with the task of doing more with less. That means less resources, less capacity, less people power and less money, but they are still doing amazing things for the community and turn to technology to help them make that impact of a larger scale.

Why virtualization fails

Why virtualization fails

Virtualization has become commonplace in small- to medium-sized businesses (SMBs). After all, the idea of gaining the benefits of having an IT infrastructure without actually having to purchase pricey and space-consuming physical equipment makes it an appealing option. While virtualization is popular, migrations from physical to virtual systems are not always successful. Following are six […]