Since e-mails are cheap and easy and deliver instant results, there’s a good chance you are (or plan on) using e-mail broadcasts to communicate with your clients and prospects. But with so much spam, how can you make sure your e-mails stay OUT of the spam filter and get safely delivered to your recipients’ inbox? Here are a few tips:
- Send e-mails only to people who have opted in or requested to receive emails from you. Otherwise, you’ll risk being flagged as a spammer and will get your account or server blocked.
- Use a legitimate e-mail broadcasting service. This goes along with the above recommendation. These services have entire teams of people working to make sure the e-mail broadcasts sent from their servers are delivered – a huge task that is no simple thing in the online world. That’s why it’s better to use these services versus broadcasting from your own server. It takes only one person to flag you as a spammer to get your server shut down.
- Send text e-mails instead of HTML. A study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML-only messages were undeliverable 2.3%. If sending HTML, always send a plain text alternative message, also called text/HTML multi-part mime format.